The person behind the playbook

About Jay

Jay Yang is an entrepreneur, investor, author, and media strategist. He writes The Spark, a weekly newsletter about marketing, strategy, and personal growth.

When he was 16, he cold-emailed Tyler Denk, CEO of beehiiv, with a list of ideas on how he could help. That message turned into an internship where he built beehiiv101, a course that's helped thousands of users unlock the platform's potential.

At 17, he sent Noah Kagan, founder of AppSumo, a 19-page pitch deck breaking down the gaps in his social and email marketing, and how to fix them. That landed him a role as Head of Content, where he led campaigns like the one that made Million Dollar Weekend a New York Times bestseller.

At 18, he scaled a ghostwriting and creative agency, helping founders and CEOs across industries build an audience and turn their writing into real business.

At 19, he self-published his first book, You Can Just Do Things, which became an Amazon bestseller. That same year, he dropped out of college to join Alex & Leila Hormozi's media team at Acquisition.com.

These days, he writes books on breaking free of the default scripts that control our lives, and consults founders and CEOs on creative strategy.

When he's not working, you'll find him…

  • 01Playing pickup basketball at the local gym.
  • 02Picking up and putting down heavy things (roughly 10–12 times).
  • 03Working on his second book (you can read his first one here).
  • 04Wearing his swag merch 😎
  • 05Hanging with family and friends.
Jay Yang
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