The person behind the playbook

About Jay

Jay Yang is an entrepreneur, investor, author, and media strategist. He writes The Spark, a weekly newsletter about marketing, strategy, and personal growth.

When he was 16, he cold-emailed Tyler Denk, CEO of beehiiv, with a list of ideas on how he could help. That message turned into an internship where he built beehiiv101, a course that's helped thousands of users unlock the platform's potential.

At 17, he sent Noah Kagan, founder of AppSumo, a 19-page pitch deck breaking down the gaps in his social and email marketing, and how to fix them. That landed him a role as Head of Content, where he led campaigns like the one that made Million Dollar Weekend a New York Times bestseller.

At 18, he scaled a ghostwriting and creative agency, helping founders and CEOs across industries build an audience and turn their writing into real business.

At 19, he self-published his first book, You Can Just Do Things, which became an Amazon bestseller. That same year, he dropped out of college to join Alex & Leila Hormozi's media team at Acquisition.com.

These days he runs a boutique copywriting agency for the top business personal brands in the space, and makes videos about what he's learning.

When I'm not working, you'll find me…

  • 01Playing pickup basketball at the local gym.
  • 02Picking up and putting down heavy things (roughly 10–12 times).
  • 03Getting my new book, Work With The Best, into readers' hands.
  • 04Wearing my swag merch 😎
  • 05Hanging with family and friends.
Jay Yang
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