Free workbook

The copywriting workbook.

The 50-page companion workbook to my copywriting masterclass. Every section maps to a part of the video, so you can fill it in as you watch.

When you submit your email, you’ll also be signed up for my free weekly email where I share insights on strategy & marketing. Don’t worry, you can unsubscribe at any time. We’ll still be friends, I promise :)

What's inside

  • 01The 6Ps of CopyTHINKING: people, positioning, promise, proof, priority, process
  • 02A client worksheet to run before you write a word
  • 03The 5Cs of real-world writing, with the tests for each
  • 04Hooks, body frameworks, and the CTA builder
  • 05How to practice: swipe files and copywork
  • 06Crafting your offer, and how to get clients