Free mini course

The marketing workbook.

The fill-in companion to the course on building a brand that attracts clients. Six years of advice, for clients and for myself.

When you submit your email, you’ll also be signed up for my free weekly email where I share insights on strategy & marketing. Don’t worry, you can unsubscribe at any time. We’ll still be friends, I promise :)

What's inside

  • 01Future demand vs. current demand
  • 02PTL: power, trust, and likeness
  • 03Why brand matters to LTV and CAC
  • 04The content multiplication system
  • 05A Hall of Fame, and the 3 Rs: repost, repurpose, remix
  • 06How to capture current demand with ads
  • 07How organic and paid play together

Free companion course

How To Build A Brand That Attracts Clients (full course)

Prefer to read the public playbook first